Is Betting in African Countries on the Example of Bookmaker 1win Mali

Betting on sports is popular all over the world. The rapid growth in demand for this kind of leisure activity is associated with the spread of the Internet. This trend is especially pronounced in Africa. The inhabitants of local countries love sports. They are also characterized by a belief in their luck, which is very important for any bettor. In this review we will tell you about online betting on the African continent, its trends and prospects. In addition, using 1win as an example, you will be able to understand how the top online bookies build their work in the local markets. 

Africa’s Role in the Global Online Betting Industry 

In recent years, Africa has become an important player in the global online betting industry. This is due to many aspects, which include the continent’s large population, growing middle class, and the preferred use of smartphones in everyday life. 

The rapid growth in the popularity of mobile betting in the global sense is logically reflected in Africa as well. With a smartphone, local residents can open a bookmaker’s website (say, 1win Mali) at any time of the day and place a bet. It cannot be said that with the development of online betting the popularity of so-called bet shops, where you can make predictions in person, has fallen sharply. 

The most active bettors on the continent, according to numerous studies in recent years, are residents of Kenya, Nigeria and South Africa. At the same time, the most popular category for placing money predictions online is football. Say, in Tanzania, betting on football accounted for 63.21% of the total betting share. 

The popularity of football in Africa is quite logical. For people in most countries, this sport is a chance to change their lives for the better. Scouts ensure that hundreds of Africans move to Europe every year. This is also reflected in the betting preferences of their fellow countrymen. They actively follow football competitions and make stakes. 

Why Do Africans Like to Make Stakes? 

Africans’ great love for placing bets has several explanations. For example, for many of them it is a logical extension of their love for sports. But most place cash predictions online in an effort to win money and change their lives for the better. The cultural and historical aspects of Africans have a lot to do with emotions. People don’t hide their hope, desires and belief in success. Emotions are largely what keeps them coming back to bookie sites and online casinos. 

Thus, Africans are considered to be very gambling people. On the one hand, this is bad, because it carries the risk of developing gambling addiction. This is why the activities of top online bookmakers like 1win are important. They promote the principles of Responsible Gaming. This means that such operators inform their customers about the risks associated with uncontrolled betting and gambling activities. They also help people with such addiction to limit their access to staking activities and money spending. 

Prospects for the Development of Sports Betting in Africa 

The development of the sports betting and eSports industry in Africa is likely to keep pace with the proliferation of modern technology on the continent. Local countries are open to innovation, which is evident, say, in the growing popularity of cryptocurrencies for transactions. Given that digital coins are becoming an increasingly important way for money transfers at online bookie sites (for example, 1win Mali offers them), this is a positive trend. 

But when predicting the development of the sports online betting market in Africa, it is important to keep in mind a few characteristic pain points for most local countries: 

• Lack of transparency;
• Security concerns;
• Limited market reach;
• Low odds and high fees, etc. 

Addressing the above issues will take time, but they will be addressed sooner or later because it meets players’ expectations. Better regulation of online betting is an inevitable necessity. As for the provision of high-quality services in full comfort and safety of the user, bookies themselves will be responsible for this. If you use the services of a reliable brand with an excellent reputation, then most of the issues are automatically removed. Such operators as 1win are interested in creating the most pleasant conditions for staking activities on their site. Below we will tell you more about it in detail. 

1win as an Example of Top Online Bookmaker in Mali 

Speaking about 1win, we should start with an important aspect — legality. This top operator is known for the fact that it strives to work according to the rules in every location of its presence. This is very important for the African market, because the issues of regulation of the online betting industry there are quite acute. The presence of 1win Curaçao License No. 8048/JAZ 2018-040 confirms the legality of the operator’s activities at the international level, and in Mali in particular. 

It is important for a bookmaker to fill its Sportsbook with events. 1win has no problems with this. The operator offers customers staking opportunities on competitions from 35+ categories of sports and eSports: 

• Football;
• Tennis;
• Wrestling;
• Basketball;
• Baseball;
• Handball;
• Hockey;
• Table Tennis;
• Cycling;
• Dota 2 and others. 

Bets can be placed in pre-match and live. Malian clients of the bookie have access to free statistics and watching live streaming of matches. 

It is important to note that 1 win Mali provides maximum comfort and security of using the site services. SSL protocols are utilized to encrypt user data. A wide array of legal payment solutions, including cryptocurrencies, are offered for transactions. 

1win takes into account the fantastic popularity of mobile betting in Africa in general, and Mali in particular. Its customers can place bets using the mobile version of the site. They also have the option to download free apps for Android and iOS gadgets. 

Finally, it should be noted that 1win offers highly professional assistance to its Mali customers. Its support staff is available via Live Chat, email, phone and social media. Regardless of which communication option you decide to use, you are guaranteed professional and courteous assistance in resolving your questions and difficulties. 

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